Психологические науки
The psychology of a brand: font and color in signs of pubs
Krivitskaya A.V. 1
1. Sterlitamak branch of Bashkir state University, Russia
Abstract:
The article is devoted to consideration of the psychological impact of the advertising text to a potential buyer; process the sensations caused by the color and font of the signs of drinking establishments in the city of Sterlitamak.
Keywords: psychology of colors, the feeling, the logo font
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