Педагогические науки
STRATEGIC POTENTIAL OF THE SWOT-ANALYSIS METHOD IN MARKETING ACTIVITY OF EDUCATIONAL INSTITUTION
Latyshev D.V. 1
1. Volgograd State Social and Pedagogical University (Volgograd, Russia).
Abstract:
The article analyzes the methodological foundations of SWOT-analysis in the aspect of adaptation of the method to the process of implementing the marketing policy of the educational institution; the revised form of SWOT analysis is proposed.
Keywords: analysis, marketing, SWOT-analysis, market of educational services, needs
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