STRATEGIC POTENTIAL OF THE SWOT-ANALYSIS METHOD IN MARKETING ACTIVITY OF EDUCATIONAL INSTITUTION
1. Volgograd State Social and Pedagogical University (Volgograd, Russia).
The article analyzes the methodological foundations of SWOT-analysis in the aspect of adaptation of the method to the process of implementing the marketing policy of the educational institution; the revised form of SWOT analysis is proposed.
Keywords: analysis, marketing, SWOT-analysis, market of educational services, needs